OUR VALUES
Heritage, Pride, Passion & Customer Experience
To be amongst the Top Indian Women’s ethnic wear Retailers
To be the most socially, emotionally and culturally connected brand with the Indian Women and the growing millennial population
To undertake social initiatives that will empower India’s traditional saree makers & artisans to preserve their legacy and heritage.
To be Independent India’s chosen clothier in ethnic women’s wear.
To offer the most extensive range of ethnic women’s wear to our customers through our physical retail store and our online portal.
To advocate tradition and ethnicity and keep India’s legacy in sarees relevant over generations to come.